Our Team

Michele Hendriks CFP, FMA, RRC   

 Certified Financial Planner/Senior Financial Advisor

           Life Insurance Advisor

Manulife Securites Investment Services Inc & Michele Hendriks Wealth Management Inc
- operating as ROC Financial

Michele Hendriks is the founder and president of Michele Hendriks Wealth Management Inc which opened in January, 2012. She began offering financial services under the trade name "ROC Financial" in 2017 in order to better represent her team.

Michele has been in the financial industry for close to 20 years. She graduated from Brock University with degree in Business Administration and Psychology. She also graduated from Mohawk College with a diploma in Marketing. Her passion for finance was evident from a young age;  there was never any question in her mind as to what career path she’d take.  An advocate for ongoing education, she has since earned various designations including Certified Financial Planner and Registered Retirement Consultant. She also has an insurance licence in order to help clients protect themselves from the unexpected, secure their wealth and pass on a legacy in a tax efficient manner. She is very proud of the dedicated team she has in place at ROC Financial!

Having worked under a corporate banking model for years, Michele found too much emphasis was put on the sales goals of the corporation versus on the real needs of her clients. Her passion for helping people became compromised by corporate agendas outside her control. She left that environment in pursuit of one that would be more client friendly. Michele Hendriks Wealth Management Inc opened in January 2012 which was renamed ROC Financial in 2017. Michele chose Manulife Securities as her back-office support given their strong name and reputation in the financial industry.  She can now continue to service her clients the way she believes they deserve to be serviced and leads her team to do the same. Limiting the amount of households and business clients she takes on also helps her to be fully attentive to the ongoing needs of her existing clients.  Her passion in this regard is evident through numerous awards and recognition she’s received over the years, including being ranked in the top 2.5% of Manulife advisors across Canada in 2014.

While Michele doesn’t consider her business, “work”, she still makes time for other things she’s passionate about. Travelling with her husband and three children is the ideal “play” time. And she’ll never tire of golf, skiing, and time spent with family and friends. Michele is also involved in many community initiatives including fundraisers for United Way, Hospice Niagara, Rankin Run and Parkinson’s Society.

Debbi Tonnies-Violette, Associate

Manulife Securites Investment Services Inc & Michele Hendriks Wealth Management Inc
- operating as ROC Financial

Debbi is a graduate of the McMaster University Michael G. DeGroote School of Business with an Honours Bachelor of Commerce degree and joined Michele's team as an unlicensed associate role. She has been in the financial industry for over 12 years, helping clients reach their financial goals. Her enthusiasm is contagious!

Debbi has earned numerous awards including: Welland Tribune’s Reader’s Choice Award for Best Financial Planner and Business Link Niagara “40 under Forty Business Achievement Award”.

When outside the office, Debbi enjoys time with her husband and twin boys.

Linda Andrews - Executive Assistant

Manulife Securites Investment Services Inc & Michele Hendriks Wealth Management Inc
- operating as ROC Financial

Linda has been in the financial industry for over 30 years in various roles including financial advisor and Certified Financial Planner.  She took an early retirement in 2008 and the following year opted to rejoin the industry in a less demanding but equally important role; Executive Assistant (unlicensed).   

Linda understands and embraces the firm’s philosophy and takes pride in client service excellence. In her spare time she enjoys traveling with her husband and spending time with her children and grandchildren.